Projections of how many votes a particular party is going to get often influences voters to vote according to who is likely to win as opposed to who they most agree with.

I think smaller parties might do better if the media didn’t track who’s sitting at what way ahead of election day.

They can even create voter apathy, in my case I have not voted in the past because it was projected that my candidates had no chance in hell, which is also partially due to the first past the post system used in Canada, though there is talk of getting rid of that system.